I struggled with this one for a while. I know I have something valuable to offer the market, but I didn’t know what to call it, or how to describe it. This is what is listed as Value Added Networking (a take on Value-Added Reselling VAR) on my website. The value I bring is deep needs analysis, consultative sales, and strategic problem solving… and my network of solution providers. I was discussing this with my friend Guillaume over lunch the other day, and he said: Yes, I get it. You’re a general contractor of consulting. (Thanks Guillaume!)
The general contractor of consulting. I am someone who can work with clients to really understand their needs, and help them design a solution. Then I bring in all the right players who have special expertise in different areas and markets and subjects. Just like a general contractor can do for a house renovation project. S/he takes responsibility for the overall construction project, and then brings in the various trades-people as needed, whether they be carpenters, electricians, plumbers, etc.
So the “trades-people” that I can bring together in my scenario are experts in the following topics, geographies and offerings: IoT, Smart Cities, Pharmaceutical Competitive Intelligence, Latin and South America, Benelux, India, Intelligence Management Software, Customer Experience Management, Event Production, Digital Marketing Platforms and Campaigns, Organizational Behaviour, secondary research, primary research, strategic analysis, and management consulting.
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