Return to site

TOWS

The old SWOT analysis turned on its head

One of the parts of being in management consulting that I love the most is creating new analytical frameworks. Once the team has determined what the client requires, and has conducted research and has begun strategic analysis, we start to think about how to communicate the findings in an insightful and COMPELLING way. This means that the synthesis of the research has to lead to not only understanding, but a recommended action. So the fun part is flipping through a library of frameworks for how to deliver the information, and in some cases, brainstorming new frameworks that do not already exist.

Alas, I did not invent this one. But when I discovered it I realized that it delivers on the true goal of the SWOT without requiring a number of slides and explanation, but rather, can be presented in a single glance.

The original SWOT that everyone learns in business school is a summary of the Strengths, Weaknesses, Opportunities and Threats for an individual company or entity. It focuses on the company’s individual strengths and weaknesses while facing the industry level opportunities and threats, and gauges the company’s ability to fight off the threats and pursue the opportunities based on its own weaknesses and strengths.

Individual Player SWOT

Individual Company Level:

List of Strengths

List of Weaknesses

Industry Level:

List of Opportunities

List of Threats

The newer TOWS framework turns the whole framework on its head, and makes the claim that the industry Threats and Opportunities apply to all the players in the market. So they get listed first at the top. And then for each player or company, the framework enables an analysis of how each company has strengths that enable them to pursue the opportunities and fight the threats, or how their weaknesses make them more susceptible to the threats and less likely to achieve from the industry opportunities. And thus the players in the market can easily be ranked as most likely to come out best in the basic industry forecast scenario.

TOWS
 

Industry Level:

List of Industry Level Opportunities for all players
 

List of Industry Level Threats for all players

 

Player One:

Individual Company Strengths enabling pursuit of opportunities listed, and weaknesses preventing pursuit of opportunities listed.

 

Individual Company Strengths enabling the company to endure the threats, and weaknesses making the company more susceptible to the listed threats.
 

Player Two:

Strengths enabling pursuit of opportunities listed, and weaknesses preventing pursuit of opportunities listed.
 

 

Strengths enabling the company to endure the threats, and weaknesses making the company more susceptible to the listed threats.
 

Player Three:

Strengths enabling pursuit of opportunities listed, and weaknesses preventing pursuit of opportunities listed.

 

Strengths enabling the company to endure the threats, and weaknesses making the company more susceptible to the listed threats.
 

Player Four:

Strengths enabling pursuit of opportunities listed, and weaknesses preventing pursuit of opportunities listed.

 

Strengths enabling the company to endure the threats, and weaknesses making the company more susceptible to the listed threats.
 

Player Five:

Strengths enabling pursuit of opportunities listed, and weaknesses preventing pursuit of opportunities listed.
 

Strengths enabling the company to endure the threats, and weaknesses making the company more susceptible to the listed threats.

 

All Posts
×

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!

OK